Behind the Brand: Native War Paints

We’ve gone behind the scenes with Amanda and Brian, owners of Native War Paints, to discover what sets them apart…

Tell us about your brand’s backstory

nwp-1I LOVED nail polish and make up when I was growing up and I still do. When I was a teenager, I always mixed different polish colors together to make my own unique shades. I dreamed of owning my own cosmetics company. Several years later, I grew bored with store bought glitter polishes and decided to search online for something more unique and I came across indie polish. I bought a couple of mini bottles and was hooked, I have thousands now. A couple of years after that I decided that making polish was something I could do and began to research and experiment. We launched April 26th, 2014. I asked Brian if I could quit my job and focus on polish shortly after that and he said go for it.

The name comes from something my dad used to say to me. I grew up in a traditional Native American household. I was even Miss Potawatomi Nation when I was 15. I have also never been afraid of a bold makeup look but my dad wasn’t thrilled with his 15 year daughter wearing that much makeup so he would always tell me “Go wash off that war paint!”


What is your brand best known for?

nwp-2We are best known for shimmers and neons. Our best seller is My Favorite Sweater, from our Fall 2014 collection, which is a teal polish with gold shimmer. We based a whole collection of gold shimmer polishes on My Favorite Sweater the following fall and that was extremely popular, still is.

We currently have 32 shades of neons ranging from pastel neons to traditional vibrant neons to muted neons which we call the Dirty Neons. We have a new collection planned to release soon and they will once again be neons with a twist. All of our neons watermarble and have contrasting shimmer.


What inspires you?

I don’t know if there is a particular thing or things that inspire me. Colors just pop in my head and then I figure out a way to make that happen.


What are your 3 favourite polishes that you’ve created, and why?

My Favorite Sweater is definitely one. It’s been my favorite since I made the first prototype. I just love the contrast of the gold against the teal. You Have No Power Over Me because I love Labyrinth and that shifty, holographic, iridescence. Boots and Jeans because I love nudes and this one has a contrasting blue shimmer in it.


What are your 3 best sellers?

My Favorite Sweater, Sweater Dress and Jessica.


What is your favourite part of your job?

Mixing new colors and then seeing people enjoy them.


How do you want you/your brand to be remembered?

Shimmer, shimmer, shimmer and customer base interaction.




And now, the fun bits…


If you could time travel, would you go to the past or future?

I think I would go to the past, maybe see my grandparents again or witness various historical moments. The future is very tempting though, I would see my great grandkids, great-great grandkids…watch them grow.


How would you survive a zombie apocalypse?

My dad has great survival skills so wait for him to find us and go where he goes. Brian would of course kick some zombie butt in the meantime.

Would you rather fight one horse-size duck, or 100 duck-size horses?

Do I have to fight them? Can’t I have a stable filled with 100 tiny horses? That would be so neat. I guess fight the one horse sized duck.


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6 thoughts on “Behind the Brand: Native War Paints

  1. Stefanie Z. says:

    Really interesting post! I’ve been curious about Native War Paints for a while now, and this feature makes me want to try them out even more. I would be interested in reading more such ‘behind the brand’ features, so I hope you’ll continue doing them 😀

    Liked by 1 person

  2. Antoinette Marx says:

    Love the colors. Great storie behind the polish. Yet to have some in my collection. I am from South Africa and shipping is little bit costly. But one day.


  3. Tanya says:

    That was hilarious! I have seen Brian in the various groups and he always cracks me up, it was nice to see the other half of the dynamic duo. I really love their water marbling tutorials.


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