Behind The Brand: Contrary Polish

WE CHATTED WITH CARRIE FROM CONTRARY ABOUT BRINGING HER SHINY, SHIMMERY POLISHES TO LIFE.

IMG_5942_medium (002).jpegTell us about your brand’s backstory

“Contrary” is one of my husband’s favorite words to describe me, so when I was thinking about starting an indie polish brand specializing in contrasting shimmer, it seemed a natural choice!

I started making polish because I could see polishes in my head that I couldn’t find in stores, so I decided to make them happen myself. These polishes were initially for my personal use, but when I shared pictures with an online polish group and got a lot of amazing feedback, I realized other people might be interested as well.

After mixing my own polish casually for a couple years, I started actively planning my brand in early 2012 and launched my first collection in July of that year.

 

What is your brand best known for?

Contrasting shimmer! That was my vision when I started out, and it’s still my #1 polish love. My polishes have gotten more complex over the years, but contrasting shimmer is still a very important important factor.

 

Contrary Polish Extreme Outer Space'.jpgWhat inspires you?

Oh, a little bit of everything. I see potential polishes everywhere: in movies, in photos, in nature, in art. I just saw a potential polish yesterday while watching Doctor Strange on Netflix… The matte yet sparkly effect around the bad guys’ eyes is practically screaming to be represented in polish form!

 

 

 

 

 

 

What are your 3 favourite polishes that you’ve created, and why?

After six years of making polishes for Contrary, this is a difficult one! I’m going to go with Almost Unearthly Thing from the A Gothic Winter collection, Extreme Outer Space from the Coloring Outside the Lines collection, and The Boulevard from the No Place Like Home collection.

 

IMG_0725 (002)What are your 3 best sellers?

This is from memory (since I’ve sold on different platforms over the years, it’s not so easy to run all-inclusive reports) but I believe the all-time best sellers would be Desert Fruit, Greenhouse, and River Market.

 

 

 

Favourite part of your job?

My favourite part is 100% the creative side! I absolutely love working with color, and bringing polishes into being that have previously only existed in my mind.

 

How do you want you/your brand to be remembered?

I hope Contrary Polish will be remembered for marching to the beat of its own drummer, and carving out its own little niche in this wide world of indies.

 
IMG_2171 (002) crop.jpg

 

AND NOW, THE FUN BITS…

 

If your life was a movie title, what would it be?

Hmm… Carrie? Oh wait, that’s been done. 😉

 

Contrary Polish Desert Fruit 1.jpgWhat is your favourite thing to spend money on?

It varies depending on what kind of phase I’m in. Lately, it’s been clothes, because I’ve lost some weight and clothes shopping became a lot more fun!

 

How would you survive a zombie apocalypse?

Watch Zombieland again and take notes this time?
 

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