Behind The Brand: Notoriously Morbid


NM eyeshadows - Tiff_tantrumTell us about your brand’s backstory

I got into indie cosmetics back in 2009ish after I had searched the mainstream market for a true red eyeshadow. I couldn’t find it anywhere and happened up on an indie brand who made one. I was ecstatic and ordered from two different indie brands. After receiving the products and looking at the ingredients, I realized that I knew more than half of them from my soap making days. I fell deeply in love. I’ve always been obsessed with color. I started researching all the information I could find about the ingredients, formulation, the community, and the successes and fails of indie cosmetics. After a year of researching, I soft opened Notoriously Morbid, a name that came to me as I was trying to connect my personality with Poe. Nevermore. NM. Notoriously Morbid… something I’ve been all my life.


What is your brand best known for?

We’ve always had success with our duochromes but when we released our Mystic Matte Liquid Lipsticks, it changed the game for Notoriously Morbid. It is our number one product.


Esoteric - lani loves.JPGWhat inspires you?

I take a lot of inspiration from gothic horror in terms of general collections. I’m a bit of a geek over certain themes and the Vanishing Cabinet (our monthly subscription) allows me to delve deep into fandoms from books and movies. I’m also always playing music, everywhere I go, so a lot of inspiration comes from my playlists.

What are your 3 favourite products that you’ve created, and why?

Shadow Bind – it was a formula that came to me overnight after several months of trying to work it out. I still have the very first tube from the first batch I created.

Mystic Mattes – Again, because a lot of love and hard work went into formulating the Mystics. I knew what I looked for in a lipstick and I wanted the best parts of a good lipstick to be all in one. It took me about a year and a half to come up with a formula that I was really happy and proud of. I can remember being so nervous when sending them out because I wanted people to love them as much as I did.

13 Black Rainbows – Its my little gothic but glittery baby. It has every color sparkle and its black, what is not to love?


druidess with beserker changling - luna hex makeupWhat are your 3 best sellers?

Druidess Mystic Matte
Grand Empress eyeshadow
Necromancy Contour




Favourite part of your job?

Seeing customers love and wear what I’ve created. Seeing a vision in my head of what I want a color to look like, creating it, and then seeing a customer post a picture of it. Creating beautiful things that make people feel beautiful and confident is the most rewarding.


How do you want you/your brand to be remembered?

As someone/brand that truly cares about the customer, not only from the moment they get their order but caring that the products within that package bring them joy. I cater to the macabre but I’m very much a girly girl too. I want people to know that there is always something at NM that will fit them. Our Customer Crypt is one of caring, sharing, and a community that supports each other.


mystic mattes - lani loves.JPG




If you were an animated character, who would you be and why?

Jem, because I’m truly outrageous, truly truly truly outrageous (and she went dark there for a bit).


Necrofancy - bad to the brow.JPGIf you joined the circus, what would you perform?

Fire breather. Because its dangerous and magical all at the same time.


A penguin walks through the door right now wearing a sombrero. What does he say and why is he here?

He says “Can I have about tree fiddy”? And I got to looking and that wasn’t a penguin in a sombrero that was the dang lockness monster coming after my tree fiddy. I told Andrea, “No Andrea, do not give that dang lockness monster no tree fiddy.” Then she said “but I gave him about $20 last week!” and I said “Why did you give him $20 last week?”.


NM Code July

Code expires 11.59PM AEST Thursday July 12th 2018.





Image credit: @tiff_tantrum, Lani Loves, and @badtothebrow

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