Brands Revisited: Dreamland Lacquer

NOELIE OF DREAMLAND LACQUER FILLS US IN ON RE-BRANDING, HOW 2018 HAS PLAYED OUT AND HER PLANS FOR THE FUTURE.

Last year you made the big decision to rebrand from Smitten to Dreamland – how has that transition gone for you?

It’s gone quite well! I was so worried and stressed out leading up to it happening, but in the end I think everyone understood that it wasn’t something I wanted to do and the vast majority of my customers were super understanding.

 

Dreamland-1What has been your favourite bit about creating and running Dreamland Lacquer?

Honestly? I love that I can get an idea for something I’d like to wear, go into my workshop, and have it on my nails a few hours later. Obviously it doesn’t always go that way. Sometimes it’s weeks of work and a slew of prototypes. But even then it’s an amazing thing to be able to do.
I also love organizing and packing up orders. I find it relaxing.

 

What got you into making polish in the first place?

I was active on the MUA nail board for some time, then I started collecting polish. Then I started blogging. I’ve always been very creative and art focused, and my husband said, “You know what? You should try that.” And so I did!

 

Dreamland_ElectricLime2017 - 06Is there a particular polish that became way more popular than you’d ever expected?

Both Electric Lime (pictured) and Not Your Mama’s Easter Grass were (and are) shockingly popular.

I’ve found over time that greens either sell like hotcakes or not at all with very little in between, and it always amazed me how well those two did.

 

What’s something that you think would surprise most people to know about the company?

Probably that Smitten Polish was meant to be a pun based on Spit and Polish. That was my husband’s idea, and literally no one but him ever got the pun. 😂

 

2018 is almost over – what was the best thing to happen for you this year?

I dunno. 2018 has been a very, very hard year for me personally with an ill parent. My creativity took a nosedive, and I’ve had such a hard time being productive. So I guess the best thing to happen is that my creativity seems to be returning, and my mom is still with us.

 

Is there anything exciting planned for 2019?

I’m hoping to get releases done more regularly than this year… that’s pretty exciting at this point!

Dreamland Behind the Scenes

 

AND NOW FOR THE FUN BITS…

 

What was your dream job growing up?

I wanted to be a chemist, so I guess I shouldn’t be surprised that I mix chemicals all day.

 

If you could time travel, would you go to the past or future?

The past, I think. There’s so many things I’d like to see!

 

8And finally, and this is very important, would you rather fight one horse-size duck, or 100 duck-sized horses?

I actually have a horse-sized duck! In a game, that is. I have a duck mount in EverQuest 2. The thought of fighting her is pretty terrifying, so I think I’d rather fight 100 duck-sized horses.

 

Dreamland Code Dec 6

Code expires 11.59pm AEST Dec 12th 2018 and is valid only at femmefatalecosmetics.com.au

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