THE CREATIVE BRAIN BEHIND EMILY DE MOLLY (THE LOVELY HAYLEY) SHARES HER JOURNEY WITH US AND ANSWERS SOME VERY IMPORTANT QUESTIONS…
Tell us about your brand’s backstory
I always remember loving nail polish when I was younger but my love for polish really grew to a new level around 2011.
I remember I was searching for a certain nail polish on the internet and I stumbled across an Australian blog ( More Nail Polish ) that told me I could make my own polish. Of course I had heard of this but I had no idea it was something I could do myself and with a local supplier!
I placed an order for the things I needed to get started and the rest, as they say, is history.
Originally this was just something for me but the interest in my creations told me I should branch out and sell my creations.
Emily de Molly launched in mid 2012 on Etsy with a small selection that rapidly grew.
I often get asked where the name came from, Emily was actually my dogs name. Unfortunately Emmy passed away a few years ago now due to health reasons associated with her old age.
Molly was the name of one of my best friends dog, and it was her husband who came up with the combined name of Emily de Molly during a brain storming session.
What is your brand best known for?
Probably the Forces polishes, they were very popular for the first few years. But as time passes and trends change, so do the finishes I offer. I think my foil type shimmers would be next on the list. I’ve been making them for years now and they are always popular.
What inspires you?
I have no real inspiration when it comes to creating colours, I don’t rely on pictures or a set theme very often. I quite often just go in with a general colour or finish I’d like to make and see where it takes me.
What are your 3 favourite products that you’ve created, and why?
All The Feelings, not only is this one of the most beautiful toppers but its also in remembrance of my dog, Emily. I created it as part of a duo a few months after she passed away.
Swimming In Circles, this is just the most amazing shade of green.
Save Your boredom, the perfect combo of shifty colours and foil shimmer.
(Image courtesy of @glitterfingersss)
What are your 3 best sellers?
Current best sellers are Sea Of Lies, Distance To The Sun and Save Your Boredom.
Favourite part of your job?
Creating new colours!
How do you want you/your brand to be remembered?
I’d like to be remembered for offering a high quality product at an affordable price point.
AND NOW, THE FUN BITS…
You’re a new addition to the crayon box. What colour would you be and why?
Could I be Iridescent? Iridescent goes with everything.
What was your dream job growing up?
I wanted to be a vet when I was younger. I did work at a veterinary surgery for a few months a long time ago but I quickly realised it really was not the job for me. The heartache was a bit much 😦
What is your favourite thing to spend money on?
BlackMilk, it’s an Australian clothing brand and I’ve been kinda obsessed for years now.
Code expires 11.59PM AEST Wednesday May 19th 2019.
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